The Dihydrogen
Monoxide Award
January 9.
2013 ~ http://hansoffplastics.com
We spend a lot
of time and effort ferreting through outrageous media coverage of science
issues in determining our Dihydrogen Monoxide Award winners but this time,
we’re doing something a little different.
This week’s
award goes to the dutiful flacks at the NYU School of Medicine for their
January 9, 2013 news release on the results of a study of the chemical
bisphenol A (BPA) whose co-lead author is a university researcher. In fairness,
we should state that a flack’s job is to get media coverage of whatever it is
they’re pushing. However, we don’t think that should include shopping around
false information in pursuit media coverage and the January 9 release is chock
full of blatantly false information.
Let’s start
with this whopper, which nicely sets the stage for whipping the media into a
frenzy. It’s a close cousin of the old “banned substance” lie:
“The study adds
to the growing concerns about BPA, which was recently banned by the U.S. Food
and Drug Administration…”
FACT: The US Food
and Drug Administration has done nothing of the sort – ever! As a matter of
fact, the FDA has explicitly refused to ban BPA. Oh dear, did the good PR folks
at NYU forget that the FDA gave a gigantic smack-down to the Natural Resources
Defense Council when the agency rejected the NRDC’s petition to ban BPA? Not
very professional, kids. As an antidote for this sort of problem, we recommend
reading. It’s very helpful, especially for those interested in facts. Just
think of the motto of Faber College – Knowledge is Good.
Apparently not
content with promoting the exact opposite position of an American regulatory
agency, NYU’s School of Medicine decided to look north and east for new
positions to misrepresent:
“Its use has
been banned in the European Union and Canada…”
Wow! These guys
are just makin’ up stuff left and right! As recently as September 2012, Canada
went out of its way to affirm the safety of BPA in food contact applications.
Not only that,
but Health Canada also went so far as to note that their position affirming the
safety of BPA was the same as policies in the European Union, the United States
and Japan!
“… based on the
overall weight of evidence, the findings of the previous assessment remain
unchanged and Health Canada’s Food Directorate continues to conclude that
current dietary exposure to BPA through food packaging uses is not expected to
pose a health risk to the general population, including newborns and young
children. This conclusion is consistent with those of other food regulatory
agencies in other countries, including notably the United States, the European
Union and Japan.” (Emphasis added)
As for the
European Union, not only has the EU’s food safety body declared BPA safe for use in food
contact, it went out of its way to explain why French efforts to ban the stuff
are wrong headed.
Whoa, Nelly!
How can a guy get so many fundamental facts wrong in ginning up a news release
and not get banned from writing future news releases? It’s a mystery to us too.
There there’s
the classic “banned from baby bottles,” line. It thrives on misinterpreting the
facts:
“Its use has
been banned… in the United States for use in baby bottles and sippy cups.”
This is a
factual statement. But what makes it such a cheap shot is the fact that the
only reason FDA took the action of banning BPA from baby bottles is because it
was asked to ban it for that purpose – BY THE PEOPLE WHO MAKE BABY BOTTLES!
Check out this coverage by USA Today. First, we have the headline:
After baby bottle makers voluntarily ban BPA, FDA makes
it official
Then there’s
the third paragraph of the USA Today article, which we conveniently repeat hear
for your review:
“Consumers can
be confident these products do not contain BPA,” FDA spokeswoman Shelly
Burgess said. She said the agency did not act because it believes BPA is unsafe
but because the bottle industry wanted a formal ban for baby products. “We
continue to support the safety of BPA for use in products that hold food.”
Let me repeat
that: “She said the agency did not act because it believes BPA is unsafe but
because the bottle industry wanted a formal ban for baby products.”
See what we
mean? The people who make baby bottles stopped using the stuff years ago and
asked the FDA to formally ban the stuff, which it did, and in the process the
FDA reiterated “… the safety of BPA.”
One thing that
was not factually flawed was how the news release tried to make the case for
more money for more research. After all, that may be the point here – to use a
bunch of false information to create a lot of bad reporting to raise more money
so more researchers can increase their prestige and salaries by conducting more
research. It’s kind of a vicious cycle, you know?
So
congratulations to the cracker-jack flack squad at NYU’s School of Medicine for
winning this week’s Dihydrogen Monoxide Award! We give this award four stars.
After all, it manages to completely misrepresent the BPA policy positions
affecting a score of nations and hundreds of millions of people. It takes a
special kind of skill to pull a boner of this proportion.
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